When you search for a local business — like “coffee shop near me,” “digital marketing agency Toronto,” or “plumber in Chicago” — you probably see a map with business listings above the regular search results. That section is called the Local 3-Pack (or Map Pack). Ranking there can make a…
Intent-First SEO and Pillar-Cluster Strategy in Health
In today’s AI-driven search landscape, “intent-first” SEO means creating content that directly answers what users are actually looking to do. Rather than targeting isolated keywords, we focus on user intent – the question or goal behind a search. By 2025, Google’s algorithms and AI search assistants (e.g. ChatGPT, Bing AI)…

